The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition

Description

Now extensively updated,Meghan Caseys essential guide outlines a step-by-step approach to contentstrategy, so you control your content instead of letting it control you.Drawing on decades of experience working with content teams of all types, sheguides you every step of the way: from discovering why you need contentstrategy, to defining your strategy, to creating on-strategy content, to keepingyour content on-strategy over time.

The Content StrategyToolkit, Second Editiondelivers even more robust coverage of key topics such as cross-disciplinecollaboration, change management, content modeling, content playbooks, andgovernance frameworks. Reflecting extensive feedback and the authors latestconsulting experiences, Casey has added five new chapters: on assemblingcross-discipline teams, prepare for change, prioritizing based on yourstrategy, organizing for intuitive wayfinding, and systematically defining yourcontent experience. Throughout, she offers practical, relevant insights for:

• Identifing content problemsand persuading leaders its worth the effort to do it right
• Collaborating across teams tocreate a truly user-centered content experience
• Making sense of yourenvironment and understanding your audiences
• Aligning all stakeholders onbusiness goals and user needs
• Vetting content strategy and decidinghow youll measure success
• Creating, maintaining, andgoverning on-strategy content

No other content management guideis as effective at integrating strategy, tactics, tools, and best practices.Whether youre a seasoned professional or just getting started, this SecondEdition can coach you through even the most complex, challenging projects.

Sample Content

Online Sample Chapter

Understand Your Business Environment

Sample Pages

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Table of Contents

1. Identify Problems andOpportunities

2. Convince Leaders and Getthe Resources

3. Get Stakeholders on Board

4. Assemble YourCross-Discipline Team

5. Prepare for Change

6. Understand Your BusinessEnvironment

7. Learn About Your Audienceand Users

8. Get Familiar with YourContent

9. Evaluate Your Processes

10. Align on a StrategicFoundation

11. Set Your Content Compass

12. Prioritize Based on YourStrategy

13. Organize for IntuitiveWayfinding

14. Define the ContentExperience

15. Structure and Specify

16. Define How You'll GovernYour Content

17. Build Out Your ContentPlaybook

Updates

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